Annukul - Bharat ka Pehla Food Certification for Vegetarian & Vegan Food

Principle: Natural Integrity & Wholesomeness

Ayurveda emphasizes the concept of Satmya (wholesomeness) — consuming foods that are compatible with the human system in their natural form. Processed substances that disrupt the body's innate intelligence are to be avoided.

Sanskrit Reference:

प्रकृत्या ये च सिद्धाः स्युस्तेऽपि पथ्यतमाः स्मृताः।
Charaka Samhita, Sutrasthana 25.45

Transliteration:
Prakṛtyā ye ca siddhāḥ syuste'pi pathyatamāḥ smṛtāḥ.

Translation:
“Those foods which are naturally formed (in their inherent state) are also remembered as the most wholesome.”

Explanation for Certification:

This verse establishes that the most beneficial (Pathya) foods are those that exist in their natural, unrefined state (Prakriti). High Fructose Corn Syrup is a synthetic, industrial product — radically altered from the original corn. It cannot be considered “naturally formed” and thus fails the Ayurvedic standard of wholesomeness. This certification aligns with the wisdom of selecting foods provided by nature in their integral form, supporting the body’s natural balance.

Principle: Purity & Non-violence

The concept of Śauca (purity) extends beyond personal hygiene to environmental purity. Poisoning the soil and plants violates the principle of Ahimsā (non-violence) towards the Earth and all living beings.

Sanskrit Reference:

माता भूमिः पुत्रोऽहं पृथिव्याः।
Atharvaveda (12.1.12)

Transliteration:
Mātā bhūmiḥ putro'haṃ pṛthivyāḥ.

Translation:
“Earth is my mother, and I am her son.”

Explanation for Certification:

This profound verse reveals a sacred relationship with the Earth. Contaminating the soil — our “mother” — with harsh chemicals like glyphosate is a violation of this moral principle and an act of Himsā (violence) against nature. A pure food system must honor and protect the land’s sanctity. This ethos echoes in the Bhagavad Gita (9.26), where even a simple leaf, flower, or fruit offered with purity and devotion is considered sacred.

Principle: Non-violence & Purity of Intention

The sanctity of milk stems from compassion and purity. Milk is a Dāna (gift) from the cow, received without harm. Mixing it with animal by-products defiles its Sattvic nature.

Sanskrit Reference:

अहिंसा परमो धर्मः
Mahabharata (Anushasana Parva, 115.1)

Transliteration:
Ahimsā paramo dharmaḥ

Translation:
“Non-violence is the highest duty.”

Explanation for Certification:

The cow is revered as Kamadhenu and Gomata — the wish-fulfilling and nurturing mother. True dairy must be obtained through care, compassion, and ethical treatment. The inclusion of animal protein in dairy contradicts Ahimsa and desecrates the sacred purity of milk. Pure dairy, therefore, must be free from any trace of violence or animal-derived additives.

Supporting Reference:

गावो ममाग्रतो नित्यं गावः पृष्ठत एव च।
गावो मे सर्वतश्चैव गवां मध्ये वसाम्यहम्॥
Mahabharata (Anushasana Parva)

Translation:
“May cows always stay before me, behind me, and all around me. I dwell amidst cows.” This illustrates the deep reverence and protective attitude enshrined in our food ethics.

Principle: Purity & Vital Essence

The body is regarded as a temple, and consuming impure or toxic substances violates its sanctity. Ayurveda seeks to preserve Ojas — the vital essence that sustains life — which is destroyed by toxins (Visa).

Sanskrit Reference:

सर्वदा न प्रशंसन्ति द्रव्यं दोषनिषेधनम्।
दोषाणामुपशान्त्यर्थमौषधं परिकीर्तितम्॥
Charaka Samhita (Sutrasthana 1.124)

Transliteration:
Sarvadā na praśaṃsanti dravyaṃ doṣaniṣedhanam | Doṣāṇām upaśāntyartham auṣadhaṃ parikīrtitam ||

Translation:
“A substance is not always praised merely for removing disease. True medicine is that which pacifies the Doshas (bio-energies).”

Explanation for Certification:

This verse asserts that a wholesome substance is one that nourishes balance and vitality, not merely prevents illness. Heavy metals like lead, arsenic, and mercury are considered Visa (poisons) that destabilize the Doshas and destroy Ojas. Food, as per Ayurveda, must be Śuddha (pure) and life-sustaining — entirely free from such toxic impurities.